AUTOMOTIVE

Automotive

Drive loyalty from showroom to service bay. Connected car, connected customer.

Automotive

The automotive industry is transforming from selling vehicles to delivering ongoing mobility experiences. Digital retail will represent 30% of vehicle sales by 2030. Connected car features create continuous customer relationships extending years beyond purchase. After-sales service determines whether a customer returns to the dealership or defects — and whether they buy the same brand again. Every touchpoint across this multi-year relationship builds or erodes brand loyalty.

Checkealos measures experience across the complete ownership lifecycle. Digital configurators tested with real buyers. Connected vehicle experience measured in real time. Service journeys optimized for convenience and trust. EV-specific experiences validated for range confidence. Brand loyalty and repurchase intent tracked from delivery through trade-in. The result: higher digital conversion, improved service retention, and measurable brand loyalty.

How Checkealos Solves Automotive Challenges

Digital Retail & Configuration

Test vehicle configurators, payment calculators, trade-in valuation, financing applications, and F&I product selection across desktop, tablet, and mobile. Video captures where digital buyers abandon the purchase journey.

Impact: 20% higher online conversion rate, shorter purchase journey, more vehicles configured online

Connected Vehicle Experience

UX+CX

Test in-vehicle infotainment, navigation, voice assistants, mobile app integration, and over-the-air update experiences. Real-time NPS after software updates and new feature releases.

Impact: Higher feature adoption rates, improved vehicle satisfaction, increased app engagement

Service & Maintenance Journey

CX+SX

Test online service booking, digital check-in, vehicle inspection, repair authorization, video updates, payment, and pickup flows. CES at every touchpoint with comparison to independent shop experience.

Impact: 30% higher service retention, improved CSI scores, fewer defections to independent shops

Ownership Lifecycle Loyalty

Map the complete journey from delivery through first service, first issue, seasonal maintenance, accessory purchases, and trade-in. NPS at every milestone. Predict repurchase intent from experience data.

Impact: Higher brand loyalty scores, increased repurchase intent, measurable experience-to-loyalty correlation

Electric Vehicle Experience

UX+CX

Test EV-specific journeys — range anxiety communication, charging network discovery, home charger installation, battery health reporting, and energy visualization. Measure whether digital tools reduce or amplify range anxiety.

Impact: Higher EV adoption confidence, reduced range anxiety, improved charging experience satisfaction

Test Drive & Showroom Experience

Map the physical-to-digital handoff — online research to dealership visit to test drive to purchase. Test appointment booking, showroom navigation, and post-visit follow-up communication.

Impact: Higher test-drive-to-purchase conversion, improved showroom satisfaction scores

Accessories & Personalization

Test online accessory configurators, merchandise stores, and vehicle personalization options. Measure whether the post-purchase customization experience drives additional revenue and satisfaction.

Impact: 20% higher accessory attachment rate, improved post-purchase engagement

Fleet & Commercial Experience

CX+SX

Test fleet management portals, bulk ordering, maintenance scheduling, and telematics dashboards. Measure whether commercial customers receive the same experience quality as retail.

Impact: Higher fleet customer retention, improved contract renewal rates, larger fleet deals

Key Automotive Metrics

Metric	What It Measures	Benchmark
SSI Score	Sales satisfaction index	Top-quartile OEM ranking
CSI Score	Service satisfaction index	85%+ satisfaction rating
Connected Feature Adoption	Active connected car users	70%+ feature engagement rate
Service Retention Rate	Dealer vs independent shop	60%+ after warranty period
Brand Loyalty NPS	Likelihood to repurchase brand	50+ for premium automotive brands
Digital-to-Sale Conversion	Config start to completed purchase	15%+ digital conversion rate
EV Range Confidence	Trust in battery range data	80%+ confidence rating
Test Drive Conversion	Test drive to purchase	40%+ conversion rate
Accessory Attachment	Post-purchase accessory sales	20%+ attachment rate
Fleet Renewal Rate	Commercial contract renewals	80%+ fleet renewal rate

Ready to transform automotive?

Proven industry templates, real-time dashboards, global panel of 1M+ participants. Start measuring every moment that matters.

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