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Usability Evaluation & User Research

The foundation of UX. Test products with real users using moderated and unmoderated methods to uncover friction, validate designs, and drive measurable improvement.

Why this matters

Usability tests, task analysis, user research. Methodologies: Unmoderated Usability Testing, Moderated Interviews, Task-Based Studies. Grounded in NN/g Nielsen Usability Engineering and ISO 9241-11 Framework.. The HX Suite provides the platform, the panel, and the analytics - one login, one dashboard, one source of truth.

Core Methodologies

Unmoderated testing for scale. Moderated interviews for depth. Quantitative studies for proof.

Unmoderated Usability Testing

Participants complete tasks on their own devices. Screen, face, and audio recording captures authentic behavior. Deploy to 50-500 panelists in minutes. Results arrive with pre-calculated SUS, completion rates, and highlight reels.

What you achieve

40% fewer post-launch fixes, 35% higher digital engagement

Suite advantage

One platform replaces 4 tools - panel recruitment, test creation, session recording, and analytics. Launch a study in 10 minutes. Results in hours, not weeks.

Moderated User Interviews

Live one-on-one sessions with think-aloud protocol. A researcher guides, probes, and observes emotional responses in real time. Built-in video conferencing, auto-transcription, and AI sentiment tagging.

What you achieve

3-5x more actionable insights than surveys alone

Suite advantage

No Zoom, no Teams, no external tools. Integrated scheduling, recording, transcription, and sentiment analysis. One platform from start to finish.

Task-Based Quantitative Studies

Structured studies with 50-200 participants. Auto-calculated completion rates, time-on-task, error counts, and SEQ scores per task. Statistical significance testing between design variants.

What you achieve

Prove UX ROI with before/after metrics executives understand

Suite advantage

A/B test designs with confidence. Compare variants with p-values, not opinions. Exportable datasets for SPSS or R. Quarterly benchmark cycles track improvement.

Who Uses This

Product Managers

Validate features before committing sprints. Benchmark usability to prioritize backlog with data - not the loudest voice in the room.

UX/UI Designers

Design with evidence. Run moderated interviews to uncover mental models. Validate flows with unmoderated tests. Video evidence ends design debates.

Software Engineers

Build what works. Task-based reports show exact failure points with session recordings. Fix once, verify with data, move on.

Business Objectives

📱

Unmoderated Testing

Launch studies in minutes. Results in hours. 40% fewer post-launch fixes. Screen and face recording at scale.

🎙

Moderated Interviews

Built-in video calls with transcription and sentiment tagging. Discover the 'why' behind user behavior.

📊

Quantitative Studies

Statistical confidence at scale. Prove ROI with before/after metrics. Quarterly benchmarks track improvement.

Key Metrics

Metric	What It Measures	Target
SUS Score	Overall usability	68+ avg, 80+ excellent
Task Success	Completion rate	90%+ core flows
Time on Task	Task efficiency	Reduce 20-30%
SEQ	Per-task ease	6+ on 7-point scale

Ready to Get Started?

Start usability testing with real users. Get task completion data, SUS scores, and actionable insights in hours.

Request a Demo