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Marketing & Advertising Effectiveness

Pre-test creative. Prove ROI. Know which ads work before spending on media.

Why this matters

Ad testing, creative recall, campaign effectiveness, marketing ROI. Methodologies: Quantitative Surveys, Unmoderated Usability Testing. Grounded in IPA Binet/Field The Long and Short of It.. The HX Suite turns brand from intuition into measurable evidence.

Core Methodologies

Ad Creative Pre-Testing

Test video, display, social, and outdoor creative with target audiences. Measure recall, comprehension, emotional response, and purchase intent. A/B test variants to pick the winner statistically.

What you achieve

20-50% higher ad recall with pre-tested creative

Suite advantage

Deploy ad tests to 200-500 participants in hours. Auto-computed recall scores per variant. Pick winners with data - not opinion.

Campaign Impact Measurement

Track brand lift, awareness shift, and purchase intent change pre/post campaign. Correlate campaign exposure with brand equity movement. Quantify marketing ROI with causal attribution.

What you achieve

Proven campaign ROI with CFO-ready data

Suite advantage

Measure impact across brand metrics with statistical confidence. Connect campaign spend directly to equity movement.

Creative Variant Optimization

Compare up to 5 creative variants simultaneously. Auto-randomized participant assignment. Side-by-side recall, comprehension, and emotional response scores. Pick the variant that performs best.

What you achieve

Winning creative identified with statistical confidence

Suite advantage

Statistical significance testing between all variant pairs. Data-driven creative decisions that end internal debates.

Who Uses This

Marketing Directors

Pre-test creative before committing spend. Prove campaign ROI to secure future budget.

Creative Agencies

Validate concepts with real audiences before presenting to clients. Data-backed decisions win pitches.

Media & Analytics

Connect campaign exposure with brand lift. Optimize media mix based on brand response.

Business Objectives

🎬

Creative Validation

Test ads before spend. Pick winners with data. 20-50% recall improvement.

📊

Campaign ROI

Measure brand lift. Connect spend to equity. CFO-ready data.

🎯

Media Optimization

Identify channels driving strongest brand response. Allocate based on performance.

Key Metrics

Metric	What It Measures	Target
Ad Recall	Unaided campaign recall	40%+ digital
Brand Lift	Pre/post awareness shift	Significant vs control
Message Comprehension	Correct takeaway	80%+
Purchase Intent	Likelihood to buy	15%+ lift

Ready to Get Started?

Test ads before you spend. Measure impact after launch. Prove marketing ROI to your CFO.

Request a Demo